BRAND

The year 12 Visual Arts and Design students are currently working on an exciting live project with twin live clients. This project is all about creating an exciting and workable brand image for the interior and exterior of a building, students are being required to consider a range of factors including; wayfinding, colour, atmosphere, logo and motif design, spatial design and integrating existing construction restrictions with newly designed architecture. All of these factors are having to be balanced against the needs of the clients... that is coupled with the fact that they are designing for the refurbishment and construction of the new building which will be housing VA&D from 2012!

The primary contact client in the project is Kim Lodge from the architectural firm Aedas who is currently designing and finalising plans for the redevelopment of one of the BRIT School buildings alongside the construction of an adjoining theatre and performance space. The second client in this scenario is the School itself and all ideas, concepts and plans will be needed to be submitted and presented to these clients in a professional manner.

Not only is this an exciting project for the students in the fact that they are working for real, live, clients but that also there is the possibility that they could go on to shape the future of the school space in which they are currently studying.

All of our students are using blogs to document their progress and they can be found through the links below, as well as some more info on the architects.Aedas

http://www.designbuilding.tumblr.com/

http://www.riannaanoff.tumblr.com/

http://samtemplemilnes.tumblr.com/

http://lizbrit.blogspot.com/

http://www.hollyaimee.blogspot.com/

http://www.oliverroberthumphreysmason.blogspot.com/

http://www.charliepetit-jean.blogspot.com/

http://www.designanyamooney.blogspot.com/

http://www.joephillips-brit.blogspot.com/

http://sakilebrit.blogspot.com/

http://mialeodesign.blogspot.com/

http://tasharrr1.tumblr.com/ http://www.tashieee1.blogspot.com/

http://larniphoenixatbrit.tumblr.com/

http://design-for-brit.tumblr.com/

http://www.britdesignelana.blogspot.com/

http://www.deadkatdesign.co.uk/

http://samwrayeaston.blogspot.com/

http://artnicolehylton.blogspot.com/

http://www.jenmason93.blogspot.com/

http://www.infographlottie.blogspot.com/

www.alibrucey.tumblr.com

www.pennyburrows.tumblr.com

www.jessdesignbrand.tumblr.com

www.kittywallacedesign.tumblr.com

www.joshuamacpherson.blogspot.com

http://abrahambranding-design.tumblr.com/

http://www.kumidesignproject.blogspot.com/

http://spetherb.tumblr.com/

http://tessamackenzie.tumblr.com

http://www.ellieruby.blogspot.com

www.joysdesignproject.blogspot.com

http://hkxxx.blogspot.com/2011/04/architecture.html

http://www.jessier-brand.blogspot.com/

http://www.kerryryanbrand.blogspot.com/

http://santego.tumblr.com/

http://aliceroudenkoartblog.blogspot.com/

http://finleysbrandproject.blogspot.com/